IU’s fleece-lined New Balance winter mules: how to find the Puflee in her campaign
If you remember IU in a fleece jacket and an earflap hat, the shoes in that New Balance photograph are the padded Puflee mules (퍼플리). A second photograph from the same campaign features a white sneaker. Knowing which outfit you saw will save you a search through the wrong collection.
The hat is the giveaway
In the winter outfit, IU wears a collared fleece jacket and a reversible trapper hat. Look down at her feet in that frame: the padded upper is the feature to match. The photograph with a white shirt and denim belongs to a different look. E-Land, which runs New Balance in Korea, identifies those shoes as the 550 court sneakers.
See IU’s two outfits in the original New Balance Korea photos
What makes this a winter mule?
The brand describes fleece lining inside the upper and a folding design. That combination explains why the shoe can look bulky across the toes yet low at the back. When comparing resale photos, ask for a side view and a view inside the heel. A picture from above can hide the very detail that distinguishes a mule from a fully enclosed winter shoe.
What to check for your own winter walk
Try the shoe with the socks you plan to wear. Walk a few steps and pay attention to whether your heel lifts or your toes grip the front. If you need footwear for slush, look for a water-resistance specification on the exact pair. The brand’s campaign identifies the lining and shape but does not establish how the shoe performs on wet ice. This was an ambassador shoot, and the photos document what IU wore for it.