YOUR WINDOW INTO K-CULTURE
Korean music, faces and stories worth knowing.
The sporty jacket with the removable hood in Kim Yuna’s 2021 New Balance shoot is the lightweight goose-down look. The same campaign introduced other outerwear, including a coat-shaped Air Cotton style. The words ‘Kim Yuna padding’ are broad enough to bring up both.Match the hood before the colourMUSINSA’s campaign coverage specifically pairs the lightweight jacket with a detachable hood and RDS..
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The outerwear in dancer Oh Min-ju’s LIGHT OVER WEIGHT campaign is the Mark Gonzales Pertex hooded mid-lightweight down jacket. The Korean search phrase 퍼텍스 후드 중경량 다운 재킷 is more useful than ‘dance puffer’ if you want to compare the colours shown in the campaign.Four colours, one collectionMUSINSA lists khaki grey, black, grey and lime. Khaki grey and grey appear as separate colour names, an impor..
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The padded jackets in CocaNButter’s NERDY shoot do not all have the same name. The stripe running along the side points to Logo Tape; the hood is the detail MUSINSA highlights for NY. Those two names narrow down a search for the crew’s 2021 winter outfits.Why the group picture mattersThe campaign brought together all six dancers, including Bibi. A tightly cropped repost can make two distinct jac..
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