What Lip Balm Does Lee Bo-young Use? Her L:A Bruket Bag Essential
Lee Bo-young keeps a L:A Bruket lip balm in her everyday bag. In her August 2025 MY VOGUE interview, she says she is already using her third one and carries it even in summer because her lips tend to chap. The appeal in her account is straightforward: it is something she repeatedly reaches for, rather than a product she only brings out for a makeup look.
The moment in her Vogue interview
VOGUE KOREA published the bag interview on August 14, 2025. Lee shows a mix of personal essentials, including skincare, fragrance and snacks. Early in the conversation, lip balm is one of the items she names alongside her wallet, phone and car keys. Later, she takes out the white stick and explains her routine.
The lip-balm segment starts around 3:56. She jokes about not knowing how to pronounce L:A Bruket, despite having used the brand for years. She explains that she goes to the department store, finds the product and buys it. At 4:10, she says this is her third lip balm from the brand. She adds that she reapplies it often and takes it with her in summer too.
Watch Lee Bo-young show her lip balm →
Which product details are confirmed?
The brand and white stick format are visible in the video. Lee does not name a product number, fragrance option or price in this segment. That distinction matters if you are shopping outside Korea: a retailer may offer several balms, bundles or newer versions under the same brand name.
For reference, the brand’s current official page lists 017 Lip Balm Almond / Coconut in a 14g size. This is a useful page for comparing the specification and ingredients. It is not proof that Lee verbally identified that exact current variant. Match the product name and size on the listing instead of relying only on a white tube in a photo.
Check the official 017 Lip Balm details →
Why she keeps it in her bag
Her explanation centers on frequent reapplication and lips that easily become chapped. She does not give a wear-time test, compare several competing products, or promise that one application lasts all day. The video is most useful as a record of what she personally carries and repurchases.
That makes the story relevant if you want an everyday lip-care item to keep near your phone and keys. If your priority is pigment or a particular makeup shade, her comments do not answer that question: the segment is about a balm she reaches for throughout the day, not a color recommendation.
Buying outside Korea: compare the same size
L:A Bruket’s official regional stores can show different currencies, availability and shipping conditions. Lee does not mention a purchase price, so an overseas listing should not be presented as what she paid. Compare the same 14g single product rather than a gift set, and include shipping when assessing the total.
The 017 product page identifies almond and coconut oils among its ingredients. If ingredient selection matters to you, use the full list for the specific version you are buying. A celebrity’s positive personal experience is useful context, but it cannot tell you how a formula will feel on your own lips.
Was the video sponsored?
VOGUE KOREA’s description states that the video includes a Bottega Veneta advertisement. Lee discusses the lip balm through her own usage story, but the whole video should not be labeled ad-free. A statement elsewhere in the interview about a different skincare product being unpaid should not automatically be applied to this balm.
Quick answers
What brand does Lee Bo-young use?
L:A Bruket, shown and named in her August 2025 MY VOGUE interview.
Does she only use it in winter?
No. She says she carries it and reapplies it in summer as well.
Did she confirm the exact current product number?
Not in this segment. The official 017 listing above is a specification reference, with that limitation made clear.
Sources: VOGUE KOREA, August 14, 2025; L:A Bruket official 017 Lip Balm page. Checked October 22, 2026.