YOUR WINDOW INTO K-CULTURE
Korean music, faces and stories worth knowing.
In UGG’s Seoul campaign, Young Mazino shares a record-store scene with musician Leah Dou. The brand credits him with two footwear models across the shoot: the TrailGazer and the Neumel High Weather Hybrid. If you are shopping from a still, identifying which pair is visible is the first step.Start with the original cast listThe autumn/winter 2024 film follows several people through Seoul, and foo..
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The glossy down jacket in Winter’s autumn 2026 New Balance campaign belongs to the Flying 77 Goose Down line (플라잉77 구스다운). If you are looking for the hooded version, the useful Korean search term is ‘플라잉77 슈퍼라이트 후드형 경량 구스다운’. Flying 77 on its own identifies a family of jackets.Why the shell catches the lightThe campaign follows Winter between city and outdoor settings. One detail carries across ..
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If you saved a frame of Hanni from the Seoul “Feels Like UGG” film, keep the last two words of the boot name in your search. UGG identifies her pair as the Classic Ultra Mini New Heights. Several cast members wore short boots in the same film, and the collection includes more than one New Heights design.The Seoul campaign wardrobeHanni’s part of the autumn/winter 2024 campaign follows her throug..
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